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Hi Colleagues,Your response must be in your own words. References should be cited in you take any content from another source.Your initial post should be 3 to 4 short paragraphs that reflect research, course content synthesis and reflection. Your main post is due by Thursday and two replies by Sunday.Answer the two questions below1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 32. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4