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Please see previous weeks feedback attached and complete assignment based on all weeks combined. The current rubric is attached as well for your guide.Assignment ContentPurpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment Steps Resources: Marketing Plan and Outline (ATTACHED)Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.Price and Place/Distribution:Distribution StrategiesChannels, Mass, Selective, ExclusivePositioning within channelsDynamic/Static Pricing StrategiesChannel tactics (Pricing)Daily pricing, promotion pricing, List pricingNote: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.RUBRIC ATTACHED.
rubric_price_and_channel_strategy.doc

mkt571r10_marketing_plan_outline_and_timeline__1_.doc

grading_guide_jennifer_m.docx

mkt_571_promotion_and_product_life_cycle.docx

grading_guide___jennifer_m__1_.docx

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Price and Channel Strategy Grading
Guide
MKT/571 Version 10
Marketing
Copyright
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to imply endorsement, sponsorship, or affiliation.
Price and Channel Strategy
Grading Guide
MKT/571 Version 10
Individual Assignment: Price and Channel Strategy
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market
(distribution) are interrelated and affects the profitability and growth of the business. The assignment is to build
a pricing strategy that incorporates channel power and is part of the overall marketing plan. It has been
designed to be a short overview on purpose: The concepts of pricing and distribution are complex and a
general understanding is what should be absorbed in one week of study.
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
70
#/70
Partially
Met
Not Met
Comments:
Student’s plan for setting price and a
distribution model (place/distribution)
addresses at least three elements from the
Price and Place/Distribution list provided
here:
• Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List
pricing
The plan is a minimum of 700 words in length.
Note: Charts/graphs/tables do not count
toward the word count.
Writing Guidelines
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Met
Comments:
2
Price and Channel Strategy
Grading Guide
MKT/571 Version 10
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
30
#/30
100
#/100
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
3
Marketing Plan Outline and Timeline
MKT/571 Version 10
University of Phoenix Material
Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of
your choosing. The product or service must be identified by the end of Week 1. The product or service
you select is used to develop the assignments for Weeks 2 through Week 6. References must be
included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose
complete marketing strategies and provide reliable and valid references and data supporting the
strategies to convince the target audience. The plan must be written in plain language that would be
easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for
each section and subsection. Assignments may include modifications to these lists. Please use lists
provided in assignments only.

Executive Summary:
o
o
o
o

Situational Analysis:
o
o
o
o
o
o
o
o

Vision, Mission, Strategic objectives, Values
Internal Analysis
Strengths/Weaknesses
Capability/Capacity
Competitor’s Strengths/Weaknesses
Technological Competency
Product or Service Analysis
Market Segments
Research
o
o
o
o
o
o
o
o
o
o
o

Strategic Objectives
Products or Services
Resources Needed
Projected Outcomes
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Target Market(s):
Copyright © 2017 by University of Phoenix. All rights reserved.
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
o
o
o
o
o

Demographics
Psychographics
Ethical Issues
Legal Issues
Social Issues
Product, Place/Distribution, Promotion, and Price Strategies:
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Product Descriptions and Product/Service Mix Strategies
Product/Service Determinants
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Distribution Strategies
Channels, Mass, Selective, Exclusive
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Sales Promotion
Direct Marketing
Public Relations/Strategies
Positioning
Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic

Consider your company and product or service selection in Week 1. You may select an existing
type of product or service or a new product or service but it must be global or multi-regional. Once
you have selected your product or service, you must define the size and type of company that
provides the product or service (available from annual reports). This need not be elaborate but
must include total number of employees, production volume, distribution methods, and so forth.
Company and product or service selection is a critical part of this project. You must ensure your
proposed company can implement the marketing methods discussed in the text.

Key to creating an effective marketing plan is the ability to analyze the environment in which the
product or service will be offered. The Week 1 assignment allows you to begin to understand
various reports and how they can be used in your marketing plan.
Week 2: Understanding Target Markets

To develop effective relationship marketing, a company must first understand its targeted
consumers’ buying influences and behaviors. In Week 2, create the Research section of your
plan. In addition, create the first two parts of the Target Market section, which includes performing
the demographics and psychographics analysis.
Week 3: Promotion and the product life cycle

All products/services go through a life cycle of NPI (new product introduction), growth, maturity
and decline. These various stages affect the marketing strategy and promotional efforts. In Week
3, you will incorporate a promotion strategy that addresses at least three areas of the product life
Copyright © 2017 by University of Phoenix. All rights reserved.
2
Marketing Plan Outline and Timeline
MKT/571 Version 10
cycle.
Week 4: Price and Channel Strategy

How one goes to market and the influences of the channel (channel power, strength of channel,
speed of channel, etc.) affects the pricing strategy of the product or service. In Week 4 your
pricing and distribution strategy will be incorporated into the marketing plan.
Week 5: Marketing Communication and Brand Strategy

Brand strategy and the communication of the brand is essential to understanding the various
phases of a product or service (viz a viz the life cycle). Brand recognition is based in the
marketing communication efforts of the firm. When you hear or see the word Coke, you
immediately know it is Coca Cola. When you see five interlocking rings of different colors you
know that is the symbol for the Olympics. In Week 5, you will develop a brand and communication
strategy for your product.
Week 6: Executive Summary, Legal, Social and Ethical Issues, Final Plan

Review your final plan. Does the plan effectively analyze market strategies? Are the social,
ethical, and legal considerations valid and accounted for? What is the relationship among quality,
price, satisfaction, and perceived value within the plan?
Copyright © 2017 by University of Phoenix. All rights reserved.
3
Grading Guide
Content
Met
Student’s product strategy addresses at least
three areas of the product life cycle (NPI-new
product introduction, growth, maturity and
decline).
Student’s product strategy addresses how
he/she will measure (what metrics will be
used to determine success or failure) the
marketing activities.
Partially
Met
Not Met
Comments:
Nice job – good ideas and
but have application with a
specific plan for each stage
with a marketing strategy.
This product exists even
though it is not selling yet.
You need a new product o
create.
x
Yes – sales.
x
Student’s product strategy includes the
creation of at least two different types of
media methods for the products. One media
method must be a print method and one must
be non-print. A media method is a media
strategy which highlights his/her product.
Student has 2-3 sentences about each media
method (i.e. one paragraph of what he/she
would do, not how to do it). Student does not
use the Facebook example provided here:
• Product and Promotion:
o Integrated Marketing
Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Direct Marketing
o Public Relations/Strategies
o Positioning
Again – you need your own
ideas and strategies for a
new product that you create.
x
Student’s product strategy addresses three
elements of the Product and Promotion List
provided in the assignment.
x
The product strategy is a minimum of 700
words in length. Note: Charts/graphs/tables
do not count toward the word count.
x
Total
Available
70
Total
Earned
35/70
Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Writing Guidelines
Met
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
x
x
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
x
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Not Met
Comments:
Missing conclusion.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Partially
Met
x
x
#
Total
Available
Total
Earned
30
25/30
100
Additional comments:
See comments in paper. You need a new product that you create.
60/100
2
Promotion and Product Life Cycle
1
Promotion and Product Life Cycle
Jennifer McCaskill
MKT 571
Instructor: Heather Hanchak-Moss
2
Promotion and Product Life Cycle
Product Strategy
In my earlier assignment I had chosen Samsung Electronics as my company of interest. The
product strategy that I will choose is the marketing research or the leader strategy. This is the
strategy that the company invests heavily in their research and marketing departments with the
aim of producing more innovative products that will provide competition to their rivals (Konyk,
2016). It is aimed at making more technologically advanced products and unique products from
their competitors. This strategy is usually extensive and also expensive which makes small firms
shy from it as they don’t possess the resources that are needed to implement it (Konyk, 2016).
Samsung is the market leader and thus this is the best product strategy for the company.
Product Lifecycle
Samsung introduces new products every now and then. In this study we will discuss he product
Samsung Galaxy Fold smartphone. In its product lifecycle we have the initial stage which is the
new product introduction. This is the stage where the company creates awareness of the product
to its customers and also explain how it will benefit them (Stark, 2015). The marketing research
strategy is very effective in this stage of the cycle as it will help the company to brand the
product uniquely. Promotion, pricing and also distribution aspects of the Samsung Galaxy Fold
smartphone are also found in this initial stage. If the product is well launched, it will then
proceed to the growth stage. The growth stage is the second stage of the life-cycle. This stage is
aimed at increasing the market share of the product and also establish the product further. Here
the company will try and improve the quality of the product and also may consider revising the
price to match the needs of the customers. This stage also looks at the distribution channels and
3
work to make them effective and efficient (Stark, 2015). The third stage of the product life-cycle
is the maturity stage. This is where a product loses the quality that made it sell and thus its sales
start declining. The consumers now are tired of the new product and thus the company should
find a replacement and change the marketing strategy.
Ways that will determine the success or failure
When the Samsung Galaxy Fold smartphone is launched, we have various ways that will
examine if it is a success or failure. One method that will help to determine will be the number of
customers that will purchase the product. A high number will indicate that it is a success while a
low number will prove failure. Another method that will be used is the user engagement (Ahlan
& Sukmana, 2014). This is done through surveys where the focus and what the customers need
will determine the success or failure of the product.
Methods of the media
The company will use magazines and newspapers as the print media to do advertisement. The
company will ensure that there are QR codes that if consumers scan them will get discounts. On
the non-print media, the company will use radio and television to advertise the Samsung Galaxy
Fold smartphone. The advertisements must be creative and show consumers the benefits of using
the product over those of their competitors.
Elements of product and promotion
1. Integrated marketing communication
This is where all messages and communications in product promotion are linked ad ensured that
they work in harmony (Yeshin, 2008). Thus all the tools used in promotion of the Samsung
4
Galaxy Fold smartphone will convey a similar message thus providing uniformity. This ensures
that there is both efficiency and effectiveness in communication.
2. Push and Pull
Here is where the company tries all it can to promote the product with no basis on the demand.
The company will encourage consumers to purchase the new product by enticing them through
discounts (Khanfar, 2016). Aggressive strategies of marketing are also used to promote the new
product. It is as if the product is being pushed on the consumers using enticing ways.
3. Advertising strategy
This is where efforts are made to create awareness of the Samsung Galaxy Fold smartphone and
how it will benefit its users. The print media will be used and also the non-print media will be
used extensively using creative advertisements (Khanfar, 2016).
When the company will follow all these in its product promotion, they will have increased sales
and this will increase their market share in the industry.
5
References
Ahlan, A. R., & Sukmana, H. T. (2014). An alternative method for determining critical success
factors of information system project.
Khanfar, I. A. (2016). The Effect of Promotion Mix Elements on Consumers Buying Decisions
of Mobile Service: The case of Umniah Telecommunication Company at Zarqa city-Jordan.
European Journal of Business and Management, 8(5), 94-100.
Konyk, O. (2016). MARKETING STRATEGY of AEGEE Brno.
Stark, J. (2015). Product lifecycle management. In Product lifecycle management (Volume 1)
(pp. 1-29). Springer, Cham.
Yeshin, T. (2008). Integrated marketing communications. In The Marketing Book (pp. 365-389).
Routledge.
Grading Guide
Content
Met
Partially
Met
Not
Met
Student creates the research section of
his/her marketing plan and includes at
least 3 elements of the research list of
topics provided here:

Comments:
What is the new product
and you need more
application and less
general research. Too
much research for an
existing product – that is
not the assignment.
Research List of Topics
o Primary Research
o Secondary Research
o Consumer Analysis
o Customer Prof ile
o Continuous Consumer Monitoring &
Research
o Environmental Scanning
o Identif y Market, Economic,
Technological, Regulatory, Legal,
Social, and Ecological Forces
o Current Opportunities
o Potential Future Opportunities
o Current Threats
o Potential Future Threat
x
Any diagram(s) provided (not required)
are in APA format and includes
discussion providing insight and clarity.
Be as specific as possible –
for the new product.
Student develops the first two parts of the
Target Market section, which includes an
overview of the demographics (age,
income, family members, and birthdays)
and psychographics (activities, interests,
and opinions) analysis. x
x
Student explains the insights he/she has
gained from his/her inspection and
analysis of the demographic and
psychographic information he/she has
found.
The Research section is a minimum of
700 words in length.
x
Total
Available
Total
Earned
70
35/70
Writing Guidelines
Met
Partially
Met
Not
Met
Comments:
The paper—including tables and graphs,
headings, title page, and reference page—
is consistent with APA formatting
x
guidelines and meets course-level
requirements.
Intellectual property is recognized with
in-text citations and a reference page.
x
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
x
Sentences are complete, clear, and
concise.
x
Rules of grammar and usage are followed
including spelling and punctuation.
x
Assignment Total
More defined section
headings.
#
Total
Available
Total
Earned
30
28/30
100
63/100
Additional comments: Please see comments in paper. You need to be specific with a new product and
have application and not so much general marketing research.

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