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Introduction to Marketing – MKTG 2201
Chapter 3
Marketing Environment HW
1. Consider the macro and micro trends affecting the business of providing
undergraduate education. Give an example of a current trend that will
impact Northeastern for each factor in the tables.
Micro Factors
Nature of the
Organization/company
Suppliers
Intermediaries
Competitors
Customers
Publics
Rev. Spring 2015
Impact on Undergraduate
Education
Introduction to Marketing – MKTG 2201
Macro Factors
Impact on Undergraduate
Education
Demographics
Economy
Ecology
Technology
Regulatory/Political
Culture
2. Based on your entries in the table, identify and explain 3 significant
opportunities for Northeastern to grow and 3 significant threats to its
current success. If a factor could both an opportunity and a threat, you
must clearly distinguish how it differs between the two.
Submit through Turnitin link provided.
Rev. Spring 2015

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