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Review of Literature and Research Prospectus Your outline must include the following: Make sure you give yourself 5-6 talking points under each header. Introduction: 1) Your Project Title – 3) Your Purpose – (Why does your research matter?) a. Investigating industry trends b. Comparing and contrasting between major companies c. Evaluating an individual case Literature Review: (List references you currently have in APA style) *Goal is eventually 6-8 Discuss Methodology: What are you measuring? How are you measuring? Discussion of why this research will be useful Closing