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Attached is the business plan that you completed. Please help me make adjustments on it based on the attached “Revised Bplan Guide 2″I also attached the initial business plan. Thank you
revised_bplan_guide_2.doc

deborah_theatre_care_corporations_business_plan.docx

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Business Plan Guidelines
CONCEPTUAL MAP
MISSION STATEMENT:
PRIME OBJECTIVES:
CHAPTER ONE
CHAPTER TWO
CHAPTER THREE
EXECUTIV
E
SUMMARY
BUSINESS
DESCRIPTION
MARKETING
PLAN
PEOPLE’S PLAN


• B
B
bjectives

L
ustomers
• M
arket share
B

O
ompetition
T

roduct/service
development

O
P
arket
penetration

Pricing
J
➢ F
Promotion/adve
rtisement
I

Place
B

People (sales) E


ction plan

usiness
descriptio
n
usiness name

ocation and
contact

arketing
plan

rganizatio
n and
managem
ent plan

usiness
ownership


ype and
nature of
business

perational
/producti
on plan

inancial
plan
roducts/servic
es

ustification of
opportunity

ndustry

usiness goals

ntry and
growth
strategies.
CHAPTER
FOUR
OPERATIONAL
/PRODUCTION
PLAN
O •
bjectives
CHAPTER FIVE
FINANCIAL
PLAN
O •
O•
bjectives

C
anagement team

M
taffing/other
personnel
C

eople system P

Recruitment/sele
ctions
M

Training &
development P

Promote,
P
retention

Appraisal
P

Remuneration P
and incentives

Communication A

egal aspect

xternal services

ction plan
1





bjective/assum
M ptions
acilities and

capabilities S re-operational

perations/prod
peration
uction
P •
strategies
roforma cash
R flow
perational/pro
statements
duction

process
T reforma
income
egulations
statement
P •
affecting
operations
reform balance
sheet
A •
ction plan
reak even
R analysis

erfomance
C ratios

L esired finance

E apitalization

A ction plan
APPENDICES
AND
REFERENCES
O
hapter 1
F•
hapter 2

O hapter 3

hapter 4

O hapter 5

eferences
P
O
P
P
R
P
A
B
P
D
C
A
Business Plan Guidelines
CHAPTER ONE
BUSINESS DESCRIPTION
No.
Key Issues to Focus and Address
Assessment
Criteria
1.1
BUSINESS NAME
a) Identity:
❖ Name adopted (forthwith)
• 1st name formation and characteristics
• 2nd part of the name(s) implication
3 paragraphs


Originality
Relevance
❖ Logo design
(App… 6 A)
• Concept design and features
❖ Mission; direction statement
• Motto/slogan for the business
• Focus and/or blending of both
b) Opportunity choice:
• Historical perspective on choice of project –
idea generation process
(convincing statements of projects inception)
1.2
BUSINESS LOCATION AND CONTACTS
a) Business location
i. Market area (Justify choice of area)
• County Locality
(App… 6 Bc)
• Area size (Area, Population)
• Economic and growth issues
• Secondary factors
• Market trends
ii.
Trade area / centre
As above
iii.
Premises /site
• Suitable location, size/area(App 6 B iii)
• Rent deposit & average monthly
• Electricity connectivity and costs
• Water connectivity and charges
1 Paragraph
Realistic
3 paragraphs
(App… 6Bii)
b) Contact
• Communication mode
• Postage & telephone/ internal connectivity
2
1 Paragraph
Business Plan Guidelines

1.3
Deficits and monthly charges
Clarity
FORM OF OWNERSHIP
3 Paragraphs
a) Ownership
• The legal form
• Justification of choice
• Formation and its operational
requirements
• Starting off and commencement
b) Sponsorship
❖ Founder’s profile
• Who they are
(App 6C)
• Career objective
• Capacity to run/ manage business
❖ Investment /Total financial requirement
• Owners’ equity/ offer
1.4
TYPE OF BUSINESS
a) Type
• Business of the company
• Business line/ preference and activities
• Markets targeted
• Projected activities


Clarity
Realistic
2 paragraphs
b) Nature
• Status of the business
• Status of the market and their locality
• Penetration of area (entry, survival &
growth)
• Prospects of success
1.5
1.6
PRODUCT(S) & SERVICES
-Originality
a) Overall
(App 6 D)
• Types / kinds
• Feature / physical attributes
• Need / value fulfilled
• Target market / customers
• Scope of the products approval
(b, c, d, e, f… others) Specific major categories of
products and/ or services
-Realistic
JUSTIFICATION OF OPPORTUNITY
– Viability
3
5 or more
paragraphs
Business Plan Guidelines
a) Business SWOT analysis
i. Internal
• Strengths
• Weakness
ii.


– Realistic
External
Opportunities
Threats
b) Viability / feasibility dimension
i.




Capital / financial
Economic factors
Information availability
Profitability
Level of sustainability
ii.






Government support
Infrastructure
Security
Social/ welfare
Amenities
Training
Policies etc.
iii.




Materials/ merchandise/ goods
Availability/ accessibility
Quality/ reliability
Transport
Experiences attached




Technology & labour
Skilled
Competence of management and staff
Equipment, tools & machinery
Alternative




Marketability
Penetration capacity
Demand and supply
Demographic factor
Market growth


Locality /store
Site and costs
Utilities positioning
iv.
v.
vi.
4
Business Plan Guidelines

vii.


1.7
Accessibility and appeal factors
Others
Personal factors
Risk management
-Viability
-Use of accurate
data
THE INDUSTRY
a) Identity & Size
• Major Industry and justification
• The size / data
• Spread /network
• Volume of business
• Profitability potential
• Competition size
• Economic contribution
b) Characteristics
• Level of ownership
• Capital levels
• Distribution / delivery channels
• Technological requirement
• Life cycle and seasonality
• Competitiveness
• Key growth factors
c) Trends & Future
i. Trends
• +ve & -ve of the past
• Comparative analysis
• Level playing grounds
ii. Future
• Where identity is leading on all sales
• New developments coming
NB: a, b and c form in broad industry
d) Own business positioning
• Where it fits in industry
• Projected size in year I
• Characteristics leanage
• Where to be in 2-3 years in measurable
size
• Sustainability level (BEP)
1.8
-Realistic
GOALS OF BUSINESS
a) The vision
5
4 Paragraphs
Business Plan Guidelines


Business philosophy and/ or what it stands
for,
Dream or the promise of business
b) Objectives (S.M.A.R.T)
i. Short term
• Size of business in year I (1-7d)
• Market share (6 F ii)
• Staff levels in year 1 (App 6 L)
• Production capacity year 1 (App 6 Q iii)
• Projected profit by end of year 1(App 6v i)
ii.




.

1.9
-Clarity
-Measurable
-Achievable
-Specific
Long term
Size of business is to be in 2-3 yrs (1.7 d)
Market growth
(6 E v)
Staff expected level increment year 2-3
(App 6L)
Expected production targets year 2-3
(App 6Q iii)
Projected profit year 2-3 (App 6v ii or iii)
NB: Adopt quantitative objectives
ENTRY AND GROWTH STRATEGY
a) Entry (year i)
• Actions / tasks to achieve, stated
objectives (1.8 b)
• Correspond to above – how to achieve
set objectives
b) Growth (year iii)
6
-Realistic
-Originality
Business Plan Guidelines
CHAPTER TWO
MARKETING PLAN
2.1
2.2
COMPONENTS AND KEY ISSUES TO FOCUS/
ADDRESS
MARKETING OBJECTIVES
ASSESSING CRITERIA





Specific
Measurable
Achievable
Realistic
Time bound
Customers / target market potential (App….6 E)
Market share in relation to competitors (App … 6 F ii)
Own business performance vs competitors (App 6 G iii)
Sales receipt / revenue projection (App H)
Appointment of promotion /advert budget in relation
to sales receipt (App 6 J ii)
CUSTOMERS – TARGET NALYSIS
a) Overall customers (b) …… (c) …… (d) …… as per
guide
For each category focus on;
• Who customers are (Type kinds)
• Size in both the market area and own business
• What they buy and quantities
• Where they are located / stay/ come from
• When they buy – period / season etc.
• Why they buy and are likely to buy
• How they buy – mode and keeping track and other
influences
2.3
Clarity
Realistic
Originality
(5 or more paragraphs)


MARKET SHARE ANALYSIS
a) Overall demand by customers (App 6 F i)
b) Current share by competitors / suppliers (App 6 F ii)
c) Current share by main customers (App 6F iii)
d) Own business appointment per customer and
product category (App 6F iv)
e) Own business spread and growth (App 6Fv)
• The overall market size
• Summary of % for each category horizontally i.e.
customers/suppliers
• Summary if % for each category of products
7
Use of accurate data
Realistic
Business Plan Guidelines
• Specific highest and lowest
• Growth potential in year 2-3
NB: each table 6F (i)-F(v) forms basis of analysis and
paragraphing
2.4
COMPETITION ANALYSIS
a) Competitors
i. Overall
ii.
Comp I
-Clarity
-Use of accurate data
-Realistic
iii.
Comp II
5 or more paragraphs
iv.
Comp III
v.
Comp IV
vi.
Comp V
NB; for all of them consider;
• Who they are i.e. name, size, profits
• What they deal with and uniqueness
• Where located / situated
• When they operate
• Why customers buy from them
• How they conduct their business – operating
methods
(b) (i).
2 paragraphs
b) Own business positioning
i.
ii.








Market SWOT analysis
• Internal (Strength/ Weakness)
• External (S/W
Position
Locality (App 6 Gi)
Size of business (1.7 d)
Expected profitability
Profitability
Operations methods
Uniqueness / differentiation (App 6Gii)
% performance (App 6Giii)
Success / survival prospects
• Customers potential, market share, sales
potential, performance and promotion/ advert
budget
8
ii) 1 paragraph
Business Plan Guidelines
2.5
PRODUCT DEVELOPMENT STRATEGY
• Product cycles – uniqueness over competitors
• Items / products fit for modification /changes (App
6D)
• Features/ attributes/ changes brought on board
• Addition customers benefits policies
• Promotional services range and self – life (App 6 S)
(1 paragraph)
2.6
MARKET PENETRATION STRATEGY POLICIES
A
PRICING STRATEGY
• Pricing methods/ criteria for various products
• Discounts offering and mode/ structure
• Costs vs prices and profit margins
• Changes of process and their effects (+ve) (App 6 H)
• Use of accurate data
• Realistic
• Originality
(1 Paragraph)
B
PROMOTION AND ADVERTISING STRATEGY
i. Promotion
• Targets to achieve in marketing
• Promotional items to use to achieve set targets i.e.
below the line promotions (App 6 J i)
• How to carry out promotion activities to have
maximum appeal to clients
• Responsibility behind the publicity and keeping
track of competitors / customers
• Relevance
• Originality
• Realistic
(1 Paragraph)
(1 Paragraph)
ii.





C
Advertisement
Kinds of advert to use and anticipated returns
Planning and programming
Medium / mode to apply and the execution
Evaluation/ measures to performance
Budgetary allocation over sales receipts (App 6 j ii)
PLACE – DISTRIBUTION STRATEGY
i. Location / premises
• Role to play in making market/ trade area
appealing
• Social responsibility activities
• Accessibility and appeal of the areas
• Product outlets renovations and appeal – interior/
exterior (App 6 Q ii)
ii. Channels of distribution
• Means to adopt to get products to customers
• Transport means
9
• Clarity
• Relevance
(2 paragraphs)
Business Plan Guidelines


D
Facilitation and efficiency
Future extension of outlets
PEOPLE/ SALES TACTICS STRATEGY
i.
Sales Team
• The make-up of the team
• Duties of the team/roles
• Managing the sales force
• Motivation



Originality
Relevance
Realistic
(3 Paragraphs)
ii. The selling methods
• Keeping customers satisfied
• Customers/ public relations
• Mode/means of selling
• Controls in personal selling
• Credit sales
• Information disclosure
• Receipt of cash sales
iii. Sales Projection
• Total sales (all inclusive)
• Breakdown as per major product (monthly)
2.7 ACTION PLAN:
Strategy
Area
Action By
Deadline/
Who
completion
and
Period
5 P’s
(1 Table)
SAMPLE ACTIONS/ ACTIVITIES
Product/ Service




Add new and distinctive features to the existing products
After the age, shape, colour, quality appearance, etc. of the existing products
Identify new products whereby customers presently buy from other stores.
Come up with package policies to attract customers – more sales, improve product
quality.
A. Pricing
• Offer more competitive prices
• Reduce the cost of production to gain leverage in price
• Reduce elements of dead stock
10
Business Plan Guidelines


Offer manageable discounts / volume discounts
Offer attractive terms of sales to your customers
B. Promotion and Advertisement
• Increase promotional efforts; giving free samples, advertising
• Convince customers (current and potential) to buy the product
• Attract customers of competitors to buy from you
• Attract/convince present customers/consumers to buy more
• Set up an advertising program and implement accordingly
• Improve the reputation of the business/company and owners
C. Place (Distribution)
• Make the environment both in and outside premises pleasant
• Renovate/remodel to suit customers
• Carry out community service activities within adjacent areas
• Make operating hours convenient to customers
• Have inventory levels communicate with demand propulsion
• Use efficient/effective distribution channels
D. People (Sales Tactics)
• Ensure ability of personnel is of high level
• Hire extra sales personnel
• Provide motivation to sales team
• Offer credit terms and collection
• Adopt appropriate improved method of sales
• Make appropriate/credible sales projections
CHAPTER THREE
ORGANISATION AND MANAGEMENT PLAN
3.1 PEOPLE OBJECTIVES






Managers and their sufficiency – management team
Number to recruit/ employ – staffing
How much training – limitation of training
How regularly to appraise – staff performance
Reward and increment – percentage remuneration
Number of register management meetings
Objectives must be SMART
11
Business Plan Guidelines
3.2 MANAGEMENT AND CAPACITY
a) The team capability
• Make up of the team – sufficiency to run the business well (App 6 K i)
• Anyone to run the business in owner’s absence
• Management style to adopt and that of managers
• How much growth the team can handle
• Organizational culture
b) Organizational Structure
• Way of organising – type and activities
• Kind of structure i.e. functional/ centralized
• How to divide things up
• Future projection (growth)
c) Roles and Responsibilities
• Span of control
• Delegation – how much to
• Decision making mechanism and the control/ supervision process
• Reward system for managers – motivation package
• Introducing / management of change and protection of assets
3.3 STAFFING
a) Personnel Needs
• The members and skills mix of employees (App 6 L)
• Type of employee needed
• Calibre of employees – minimum levels of education
• Part time and temporary employees, leased employees
• Inherit activities
b) Rules and regulations
• Policy guidelines (general policy of obeying the rules & regulations)
• Code of conduct for employees – i.e. smoking, breaks, visitors, work areas, personal
telephones, sick/ill, time off, reporting time management.
• Grounds on which employees can be discharged
• Imposing discipline – procedure set up, punishment
3.4 PEOPLE SYSTEMS
A. RECRUITMENT AND SELECTION – ‘Getting the right people’
i. Recruitment
• Methods of sourcing i.e. employment agencies, scouting, employee referrals,
advertising etc.
12
Business Plan Guidelines



Job description
Job specifications putting sort of persons effective for the job
An application form what to do with it
ii Selection processing
• Method of advertising to adopt – weeding out from application/cvs, gathering
information, factors in deciding the best candidate, making job offer/ notification
• Employment agreement and details of working conditions
• Reporting and orienting/ inducting new
• Complying with employment laws, health and safety
B. TRAINING AND DEVELOPMENT
• Training menu/ plan – job related managerial, business and self-development (App 6
M ii)
• Training needs analysis and budget allocation
• Ways to train – managerial and non – managerial –
• Filling the demands of changing requirements and present capacity
• Keeping training records and follow-up
C. RETAINING AND MOTIVATING – ‘Keeping them’




Keeping good employees
→ Hiring well/treatment
→ Survey levels of job satisfaction
→ Monitor interest turnover regularly
→ Carrying out exit interview
Criteria for promoting people and relocating
Mentoring employees
→ Attracting potential employees; transfer, promotion, termination
→ Award/honours and recognition
→ Elements of reward for team and/or individual empowering people
→ Provision of welfare facilities to employees
Preparing employees for retirement
D. APPRAISALS – PERFORMANCE EVALUATION – ‘Assessing them’


System to use to evaluate employees – Factors;
→ Quantity and quality of work performed
→ Cooperativeness
→ Initiative
→ Dependability and attendances
→ Job knowledge
→ Personal habits
Mode of conducting it – Results oriented, Discussion two way
13
Business Plan Guidelines



Relationship (appraisal) to promotion, salaries increment and training
Improving performance
Appraisal format;
→ Achievements
→ Areas of improvement
(App 6 m iii)
→ Overall performance
→ Training and development (training needs)
→ Career expectations
E. REMUNERATION/REWARDS – ‘Recognition/rewarding them’





Setting rates of pay – salary and commission plan
Motivating employees;
→ Merit increases
→ Incentive payments
→ Bonuses
→ Profit sharing
(App 6 M iv)
Employees benefits – legally required, bridge benefit entitlement
Deductions effected from employees’ salaries/wages (payment feed)
Rewards in line with hours worked, productivity, experience, qualification and
responsibilities accepted.
F. COMMUNICATION AND TEAM BUILDING – ‘Team involvement’






Mode of internal communication;
→ Briefing people
→ Employer and employees
→ Management meetings
→ Supervisors
Formal and informal groups, welfare association
Dealing with employees’ complaints
Counselling troubled employees;
→ Job related activities
→ Personal problems
→ Retirement or termination
Dealing with union / industrial conflicts
Computerization of documents
3.5 LEGAL SYSTEM / ASPECTS
• Business policy to adherence of law
• Legal requirement and sources of assistance – labour, public health safety, financial
regulations, insurance coverages
• Renewables (Yearly)
14
Business Plan Guidelines
• Legal fees / amount set aside
Complying with the government county laws/by-laws
3.6 EXTERNAL / PROFESSIONAL SERVICES




Business policy on external assistance
Type / kind of assistance and where from
Professional fees/ amount set aside yearly
Advisory and extensions services & consultancy
3.7 PEOPLE ACTION PLAN:
Item/ Area
Activities/
Strategies
Who/period
Roles and responsibilities
Recruitment and selection
Training and development
Retaining motivation
Appraisal
Rewards and recognition
Communication and team
building
Legal and professional
services
15
Deadline
Business Plan Guidelines
CHAPTER FOUR
OPERATIONAL AND PRODUCTION PLAN
4.1 OPERATIONAL/ PRODUCTION OBJECTIVES





Facilities of production to expenditure
Production capacity or storage capacity
No of production workers to overall
Purchases of over total expenditure
Proportion of prime costs to total costs
4.2 FACILITIES AND CAPACITIES
a) Facilities
• Production lines and category of facilities; production/operation, office, cleaning
• Sources/ manufacturers / suppliers and capacity
• Average depreciation
(A …
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